Why Your Social Media Content Isn't Getting Results 👀

If you’re a business owner frustrated with your social media content's lacklustre performance? It's time to chat about the common misconception that one post can achieve multiple goals simultaneously.

Let's dive into what you should be doing instead 👇🏽

What you SHOULD be doing when you plan and create your content is this:

Giving each piece of content a SINGULAR goal and creating the content that WILL ensure this goal is met.

Why?

This then segments your content into what we like to call a funnel where each section identifies a specific person and where they are currently at in their buyer’s journey.

This is because not everyone who sees your content is going to be a hot lead and this also means that not everyone who sees your content is going to be a cold lead.

You need pieces of content to target each stage; cold, warm, hot & buying.

Are you starting to see how this all works together?

Now let’s dive into some content examples for each goal:

GROWTH

I bet you didn’t know this about [industry]

‘I bet you didn’t know mass-produced candles did this to your health…’

NURTURE

3 Ways our [product] can be used that we bet you didn’t know!

‘3 ways our Canvas Clutch can be used that we bet you didn’t know!’

CONVERT

How our [product] [transformation] our clients/customers [issue or struggle].

‘How our free instagram growth checklist increased our client’s reach by 50%’

I would love to know in the comments below or over in my DMs if this helped you break down and understand how to structure your content and the goals you put behind them.

Until next blog I’ll catch you over on socials!

Chloe x

Founder of Chloe’s Creative Co.